Triangle
Triangle is a contemporary brand operating within the advertising and personal branding space, focused on building eight-figure founders’ and CEOs’ digital reputations.
Year
2025
Industry
Advertising
Services
Brand Identity
Client
Triangle
Triangle is a contemporary brand operating within the advertising and personal branding space, focused on building eight-figure founders’ and CEOs’ digital reputations.
The platform hosts podcast-styled conversations every two weeks, bringing senior executives together to extract honest insights, strategic thinking, and real experiences from the top end of business. Triangle’s ambition was to position itself as a trusted, premium media brand that feels intelligent, curated, and forward-thinking, while remaining visually restrained and confident. Our task was to create a brand identity that reflected clarity of thought, strong structure, and credibility within a highly competitive industry
Before the rebrand, Triangle lacked a cohesive visual system that matched the calibre of the conversations it was hosting.
The brand needed to appeal simultaneously to founders, CEOs, and senior decision-makers while standing out in the fast-moving digital and advertising landscape. The challenge was to create a visual identity that felt modern and elevated without becoming overly complex or decorative. The branding also needed to function seamlessly across digital platforms, outdoor placements, social media, and event-based environments, ensuring strong recognition at every touchpoint.
The creative direction for Triangle was rooted in the idea of structure, balance, and insight. These principles informed every aspect of the identity, from the logo construction to the colour system and overall layout approach. We developed a brand system that feels minimal yet distinctive, using gradient colour transitions to add depth and energy without overwhelming the core identity. The gradient palette, moving between deep purples and rich orange tones, reflects conversation, progression, and layered thinking, mirroring the dynamic exchange of ideas that defines the Triangle platform. This approach allows the brand to feel bold and confident while maintaining a re ned and professional tone suitable for high-level audiences.
At the heart of the identity is a clean and intentional logo system.
The primary logo features the Triangle name paired with a geometric symbol formed from triangles within a triangle, reinforcing the brand’s name in a literal yet sophisticated way. The secondary logo simplifies the identity to a typographic mark, with the word “Triangle” set cleanly and the line punched out of the letter “A” to introduce subtle visual intrigue and recognisability. This detail adds character while preserving clarity and legibility.
The submark breaks the triangle symbol into three distinct triangular shapes, representing conversation, perspective, and insight. This submark was designed to be highly flexible, working as a standalone icon across digital platforms, social media assets, and branded materials while maintaining strong association with the main brand.
The Triangle brand system was designed to scale effortlessly across multiple environments.
The logo and gradient system translate confidently onto digital screens, outdoor advertising, social posts, and motion-based content, ensuring consistency and impact at every level. The simplicity of the logo allows it to stand strong on its own, while the colour gradients and graphic elements provide flexibility for campaign-led storytelling and ongoing content.
The final identity positions Triangle as a credible, forward-thinking platform within the advertising industry, aligning its visual presence with the authority and quality of the conversations it hosts. The result is a brand that feels intentional, intelligent, and built for long-term growth in the digital reputation space.
