North Luxury Group
North Luxury Group approached us as a new luxury concierge brand looking to establish credibility, clarity, and a strong digital presence from launch.
Year
2024
Industry
Concierge
Services
Web Design & Brand Identity
Client
North Luxury Group
North Luxury Group approached us as a new luxury concierge brand looking to establish credibility, clarity, and a strong digital presence from launch.
As a startup, they needed a visual identity and website that immediately positioned them within the premium space, while also functioning as a practical tool to convert visitors into enquiries. Our role covered full brand development and the design and build of a seamless website experience that would support their growth from day one.
The branding was built around restraint, confidence, and precision. The North Luxury Group logo was designed to feel timeless and assured, using a refined wordmark supported by a distinctive typographic detail.
The raised and reduced ‘o’ in North is positioned slightly above the baseline to subtly reference navigation and elevation, reinforcing the idea of “north” as a marker of aspiration, guidance, and higher standards. This small but deliberate detail adds character to the mark without compromising its elegance or versatility.
The accompanying monogram was created as a bold, recognisable brand stamp, allowing the identity to scale effortlessly across digital touchpoints, social assets, and future brand applications. The colour palette balances deep navy tones with warm neutrals, reflecting both trust and luxury, while maintaining a calm, considered aesthetic.
For the website, our focus was on creating a seamless and intuitive user journey that felt as premium as the services being offered.
Large, immersive visuals were paired with minimal typography and generous spacing to give the content room to breathe. Clear calls to action were strategically placed to guide users towards enquiries without disrupting the browsing experience. The site was designed to feel fluid and effortless, allowing potential clients to understand the offering quickly and make contact with ease.
Functionality played a key role in the execution. The website was structured to support direct client bookings and enquiries, acting as a central hub for the business rather than just a visual showcase. Responsive layouts ensured the experience translated consistently across desktop, tablet, and mobile, maintaining the same level of polish at every touchpoint.
The launch of the new brand and website had an immediate impact. North Luxury Group saw a 20% increase in enquiries following the rollout, directly supporting their early-stage growth and helping establish them as a credible presence within the luxury concierge space.
By combining considered branding with a conversion-led digital experience, the project provided North Luxury Group with a strong foundation to scale, positioning them confidently as a premium service provider from the outset.
